Wayne Hoyer, Deborah J. MacInnis, Rik Pieters  | South-Western Pub

45,000원  | 20170101  | 9781305507272

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.

Frank R. Kardes, Maria L. Cronley, Thomas W. Cline  | Cengage Learning

48,000원  | 20170801  | 9781133587675

Paul  | McGraw-Hill

36,000원  | 20210101  | 9780071259354

Leon G. Schiffman, Joe Wisenblit  | Pearson

51,410원  | 20190201  | 9781292269245

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

Hawkins, Delbert I, David L. Mothersbaugh  | McGraw Hill

40,000원  | 20160101  | 9789814607537

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Wayne, D  | Houghton Mifflin

37,000원  | 20031001  | 9780618264827

Saito, Felix  | Nova

0원  | 20210101  | 9781606923948

 | KS OmniScriptum Publishing

79,230원  | 20201229  | 9786203199727

This is the second research volume entitled "Consumer Behavior: An Insight" by Dr. Amanpreet and Dr. Rajinder Kumar Kapil. The present volume has latest concepts of consumer behavior which includes the impact of corona on marketing, social media concept, cultural manifestation and so on.

 | LAP Lambert Academic Publishing

120,480원  | 20200913  | 9786202803557

Consumer is regarded as the king in modern marketing. In a market economy, the concept of consumer is given the highest priority, and every effort is made to encourage consumer satisfaction. Consumer behavior covers a broad variety of consumers based on diversity in age, sex, culture, taste, preference, educational level, income level, etc. Consumer behavior can be defined as "the decision process and physical activity engaged in evaluating, acquiring, using or disposing of goods and services.

 | Cengage Learning

40,000원  | 20120216  | 9789814336918

Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The authors keep students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model.

 | KS OmniScriptum Publishing

127,090원  | 20111215  | 9783846531938

The people of Bangladesh consume fish and meat on a regular basis and in varying quantities depending on their ability and willingness to buy them. Consumers play the key role in guiding an economy to the production of goods and services that they demand. The study of consumer behavior is the study of how individuals make decision to spend their money, time and effort on consumption related items.

 | South-Western Educational Publishing

655,120원  | 20081223  | 9780547079929

Active field researchers and award-winning teachers, Hoyer and MacInnis provide undergraduate students with an accessible and highly topical introduction to consumer behavior. A broad conceptual model of consumer behavior helps student to see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.

Wells, William D.  | Wiley

0원  | 19960501  | 9780471596417

 | McGraw-Hill

0원  | 20030501  | 9780072865493

Hawkins  | McGraw Hill

38,000원  | 20100401  | 9780071288415

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.